As described by the Mobile Marketing Association, mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
While relatively new in the U.S. mobile marketing is gaining momentum as a component of an integrated marketing mix. The reasons for it are easy to understand.
- Over 285 Million cell mobile phones in the U.S.
- Always On
- Highly personal
- Geo-targeting allows you to zero-in with pinpoint accuracy, relevancy and timing.