Diane Denish
Sales Executive
A successful and highly respected Sales Executive with many years experience selling, directing sales and managing customer service in the Direct Mail Industry. Diane possesses extensive knowledge of lettershop operations including database marketing, mailing production, printing and fulfillment. She is organized, pays meticulous attention to detail, is always proactive rather than reactive and is extremely passionate about her work. To her, the clients come first and she will stop at nothing to make sure her clients get what they want.
Is Direct Mailing Dying
Recent postage increases, headlines about the financial health of US Postal Service and the fact that internet communication seems to have become the communications norm have led many to wonder if Direct Mail Advertising might be in its death throes. From my perspective, Direct Mail is definitely not dead, but it does need to be more refined and targeted. If direct mail was dying, why would marketers have spent nearly $50 billion in 2011 on marketing efforts delivered through the US mail? Even a better question for the internet...
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