News and Advice from your Marketing Experts
Print Marketing Insight
Rick Rainey
Account Executive National Accounts
Printing is an integral aspect of many marketing plans and can help distinguish you from your competition. The printing industry is ever evolving with new technology and processes. Advantage experts share best practices, news and challenges facing print marketers.
Direct Mailing Strategies
Diane Denish
Sales Executive
The variety of Direct Mail products available today is almost unlimited, and getting greater every day. Gone are the days of “shotgun” self mailers. Modern Direct mail can be used for targeted mailings based on an advertiser’s requirements and can be used to tailor offers based on customer needs. In this blog, Advantage expert provide tips on building effective direct mail strategies and how to grow your business.
Digital Printing Solutions
Stacie Yamasaki
Data Processing and Letter Art Manager
Digital printing refers to methods of printing from a digital based image directly to a variety of media. It also allows for on demand printing, short turn around, and even a modification of the image (variable data) with each impression. Advantage experts educate and explore new developments in the Digital Printing industry.
Maximizing Modern Marketing
Cara Cohan
Vice President, Strategic Sales
Several new marketing techniques such as mobile website, QR codes and social media have enabled marketers to reach customers at all times. There are infinite amount of products in today’s marketplace but not all are suitable for each marketer. This blog will help you sort thru the options, provide you insight about new developments and show you how to integrate digital marketing with direct mail.